New Zealand companies have not traditionally thought of Mexico as a priority market. However, its booming middle-class should not be overlooked so quickly.
Jorge Argüelles, New Zealand's trade commissioner to the region says that "the bigger middle-class is creating a lot more opportunities for New Zealand in terms of consumers". There are currently 30 to 35 New Zealand companies operating in Mexico and the market is big enough to host many more.
A World Bank report showed 17 per cent of Mexico's 113 million people joined the middle class ranks between 2000 and 2010. A growing middle-class means more demand for high-protein products, of which New Zealand is a top producer, Arguelles said.
Mexican agricultural producers are open to innovative processes and products and there are opportunities around machinery and efficient technologies, he said. "It's well known that New Zealand is a world leader in terms of efficiency in agricultural production".
There are a lot more New Zealand companies trying to get into the mexican market and New Zealand Trade and Enterprise helps these enterprises create a solid business development.
New Zealand exports to Mexico were worth $363 million in the year to December 2010, making the country New Zealand's 24th biggest trading partner.
To read the full New Zealand Herald article and interview on Jorge Argüelles, please visit http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10848352.